For years, I wore nasal strips to help me sleep. I trusted them—until one night, everything changed.
I woke up gasping. My nose felt blocked, my chest tight. I had the strip on, like always… but I couldn’t breathe. I was lying there, frustrated and helpless, wondering why something meant to help me was failing when I needed it most.
Out of instinct, I reached up and gently lifted my nose—just one motion.
And in that instant, everything opened.
I felt a rush of air like I hadn’t felt in years.
That single lift changed everything.
That’s when it hit me: it’s not about sticking something on your nose and hoping for the best.
It’s about lifting. It’s about opening the nasal passages the right way—supporting the structure so your body can do what it’s built to do: breathe.
That moment became the seed for Breathe Up. I started sketching a design that mimicked that lifting motion—something that didn’t just sit on your nose, but actually did something. A design that pulls upward from two points: the nose and the forehead. A shape that opens the nasal valve and helps drain pressure and fluid from the sinuses—so you can finally breathe clearly.
What started as frustration… became freedom.
What began with one motion… became a patented design.
Breathe Up was born in the middle of the night—because that’s when I needed it most. And if you’re like me, tired of waking up struggling to breathe, I made this for you.
— AJ